Content playout has always been resource heavy – but with broadcasters under pressure to bring transmission costs down, the search is on for alternatives that save on costs without compromising on quality.  

As part of the Tata Communications Media Ecosystem, Cloud Master Control brings you high-quality and secure, traditional 24/7 linear playout capabilities with the low cost and flexibility of a cloud-based service.

With your content and metadata in your own private cloud, you’re able to use and re-use it at very low cost, adding local content to glean more revenues from whichever market you tap. And because it’s offered by the world’s leading global network service, you get all the benefits of leading-edge technology with resilience, security and reliability built in.