Eight out of ten Indian internet users admit to ‘Fear of Missing Out’ (FOMO) when not connected

Mumbai (BSE)
-
September 30, 2014

 

“Connected World II” report by Tata Communications reveals habits, attitudes, understanding and expectations of Indian internet users

Tata Communications, a leading provider of A New World of Communications™, today announces the results of its global report, titled ‘Connected World II,’ which reveals that 82% of surveyed Indians admit to a ‘Fear of Missing Out’ (FOMO) when not connected to the Internet, the highest percentage globally. Despite the nation’s dependence on all things digital, 60% of Indians surveyed equate the Internet with the World Wide Web; showcasing a gap in the actual understanding of the Internet. The report captures responses from 9,417 internet users across six emerging and developed countries – France, Germany, India (2,117), Singapore, the US, and the UK  – to better understand how users engage and connect with the Internet today.

The impact of the Internet on global economies is phenomenal. About 2.5 billion people are connected to the Internet today[1], that’s a third of the world’s population. By 2020, the number of connected devices is expected to rise to 26 billion[2]. With so many users checking in online each day, it may come as a surprise that there is still a huge gap in the public’s knowledge and understanding of the Internet. Only half of all global respondents accurately identify where the Internet resides (in network connected data centers), while 82% do not know that the fastest mode of internet delivery to their devices is through sub-sea cables. The good news is that surveyed Indians have an edge over their global counterparts when it comes to their understanding of the Internet with around 30% stating that sub-sea cables are the fastest way to deliver the Internet, compared to 18% globally. Moreover, 60% of surveyed Indians identify network connected data centers as the correct source of the Internet, compared to 51% globally.

“The Internet has truly changed the way we function. As technologies evolve and adapt, there is a huge potential for the Internet to affect different aspects of life, economy and society. The use of these technologies will continue to expand in unexpected ways, and organisations will need to continuously explore, adapt and embrace new digital realities to thrive in,” says Julie Woods-Moss, Chief Marketing Officer and CEO of Tata Communications’ Nextgen Business. “A better understanding of the Internet is likely to improve the appreciation of the Internet and its capabilities leading to new and innovative ways to incorporate digital resources into daily activities.”

The study also reveals that Asian respondents appear to be the most ‘internet dependent’ with less than half of surveyed Singaporeans and Indians capable of lasting up to 12 hours without internet access compared to 86% of German, 77% of French, 75% of US and 70% of UK respondents.

Respondents from Asia and those from the USA and Europe are distinctly different in their vision of the most inspirational opportunity that the Internet will deliver in the future: 32% of surveyed Singaporeans and 27% of surveyed Indians pick smart cities as their preferred choice for what the Internet will enable in the future. Respondents from the UK, France, Germany and the USA, meanwhile, feel that light speed connectivity will be more important.

Other highlights from India include:

  • The study reveals that in India, not only did 46% of respondents spend 6 hours or more a day actively using the Internet (in comparison to 29% globally), but an alarming 82% of respondents admit to the ‘Fear of Missing Out’ (FOMO) when not connected (the highest globally)
  • Although surveyed Indian men spend more time on the Internet than surveyed Indian women, it is Indian women (21%) who outdo men (16%) in feeling anxious or lost when not connected to the Internet
  • More than half of surveyed Indian internet users (56%) admit they can’t survive more than five hours without internet connectivity
  • Focusing on the technical understanding of the Internet, the study reveals that 48% of surveyed Indians have a realistic view of the Internet reaching its full capacity limitations, compared to Germany (26%), UK (30%), US (28%), France (43%) or Singapore (38%) respondents
  • Indian respondents understand that a lot of information resides in the ‘cloud’ with 69% aware that the ‘cloud’ resides in data centres
  • 61% of Indian respondents believe that ‘everyone owns the Internet’, compared to 70% globally with 21% rightly pointing out that each individual country owns their internet when compared to 16% globally
  • This study further discloses that tablets and smartphones are rapidly replacing television as the preferred screen as nearly twice as many surveyed Indians (43%) are willing to give up television for the Internet, compared to Americans (17%) and Europeans (22%) respondents
  • In the report, the Internet’s ability to ‘connect people globally with incredible speed’ is cited by more than three quarters of the Indian respondents as its principle benefit to society, as opposed to ‘providing a democratic platform for expression’ (10%), ‘enabling e-commerce’ (4%), ‘making shopping easier (3%)’ or a ‘social equaliser’ (5%)

The survey results also found that 77% of respondents believe the most beneficial impact of the Internet is its ability to connect people globally with incredible speed” says Woods-Moss. “This belief has been the guiding force of our business strategy in the past, and is the essence on which we have built our networks to support the present and the future. The fact that over 24% of the world’s internet routes use our network affords us a rare advantage and a perspective that helps connect with our customers globally across emerging markets and developed economies.”

As more and more global consumers demand greater flexibility with regards to their digital footprint (connected devices, mobility, access to higher bandwidth speed and capacity), Tata Communications recognises the critical role that the Internet plays in facilitating and controlling seamless access between the IT user and service provider (internal or external). Private and business consumers are looking for that ‘just works’ internet experience that allows them to seamlessly switch their home technology to the work place and vice versa. Tata Communications is creating an open communications infrastructure ecosystem that makes the Internet Fit for Business, ensuring high quality and predictable internet that delivers a robust digital ecosystem that’s equipped for the future and that can cope with customers’ demands of intelligence, scalability and reliability.

Tata Communications' global connectivity services are built on the world's largest and most advanced global sub-sea cable network, which enables carriers and enterprises to connect almost anywhere in the world. The cable network boasts significant depth in the key emerging markets including Asia, Middle East and Africa. Over 24% of the world’s internet routes use Tata Communications’ network.

For those interested in how the Internet actually works, a video can be found [here]. The complete global report can be found [here].


About the survey

Tata Communications conducted an online survey that comprised of 14 closed questions, aimed at capturing behavioural, technical and philosophical responses in relation to people’s associations, understanding and emotional connections to the Internet. A total of 9,417 respondents across six countries viz India, Singapore, UK, USA, Germany and France participated in the survey. Out of the total number of respondents surveyed, 50% of them are women and 50% men. 33% of the respondents are from Asia (India and Singapore), 52% from Europe (UK, France and Germany) and 15% from North America with age ranges: 15-25=11%, 25-35=23%, 35-45=22%, 45-55=22%, 55-65=21%. The findings of this survey were then analysed as an aggregate of the responses and further based on age, gender and location to arrive at the insights.

For immediate release

Press Release

Shahnaz Mansoor
Tata Communications
+91 98339 96903
shahnaz.mansoor@tatacommunications.com
  Rashmi Shetty
Rediffusion Edelman
+91 77380 76387
rashmi.shetty@edelman.com

 


About Tata Communications

Tata Communications Limited (CIN no: L64200MH1986PLC039266) along with its subsidiaries (Tata Communications) is a leading global provider of A New World of Communications™. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.

The Tata Communications global network includes one of the most advanced and largest submarine cable networks and a Tier-1 IP network with connectivity to over 240 countries and territories across 400 PoPs, as well as nearly 1 million square feet of data centre and collocation space worldwide.

Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services and leadership in global international voice. Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India.

http://www.tatacommunications.com

Forward-looking and cautionary statements

Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications’ expected financial position, business strategy, the future development of Tata Communications’ operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications’ network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company’s communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications’ industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications’ control, include, but are not limited to, those risk factors discussed in Tata Communications Limited’s Annual Reports. The Annual Reports of Tata Communications Limited are available at www.tatacommunications.com. Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.


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